The Apple Watch sold 31 million units around the world, while all Swiss watch brands consolidated sold 21 million units, as indicated by research from counseling firm Strategy Analytics.

Analysts are isolated on whether this spells trouble for the Swiss watch industry, with some maxim the end is close. Others call attention to that the mechanical watches certified in Switzerland are as yet getting more income than the Apple (AAPL) Watch.

“The Apple Watch has emerged as a status symbol of its own, and offers a competitive alternative to mid-range Swiss watches,” Steven Waltzer, senior analyst at Strategy Analytics, told CNN Business. “Apple’s massive customer base means that converting just a small percentage of iPhone users to Apple Watch users yields volume in the millions.”

The Apple Watch, which can track fitness levels and connection to applications for quicker check-ins at the movie theater or the gym, appeals to younger generations, while analog watches are famous among an older demographic, Strategy Analytics called attention to in a report.

“People have embraced the Apple Watch as a solution that brings tech and fashion together,” said Carolina Milanesi, a tech investigator at research firm Creative Strategies.

Milanesi noticed that Apple’s emphasis on health and fitness positioned its watches uniquely in contrast to the Swiss timepieces that are marketed as jewelry and fashion accessories.

“Yet these two value propositions are much stickier than fashion and glamour, which is how we get to today,” she said. “Nobody else in the wearable market has been able to find the right formula and get anywhere near Apple.”

The organization additionally profits by its greater ecosystem of iPhone, iPad and other Apple-branded products. While Swiss organizations additionally sell smartwatches, they work in the Android ecosystem.

“Apple has an existing consumer electronics-based relationship with the vast majority of its Apple Watch customers,” said Rishi Kaul, media and consumer tech analyst at Omdia, a tech research service. Kaul pointed out that Swiss watchmakers use Google’s Android-based WearOS software, which might most appeal to individuals who already use Android phones.

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Your News Digest journalist was involved in the writing and production of this article.

Topics #AAPL #Apple Watch #Swiss watch